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A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...
Start by thinking about the dilemmas your people will face. by Erin Meyer At the beginning of my career, I worked for the health-care-software specialist HBOC. One day, a woman from human resources ...
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